Steve Jennings / TechCrunch, 2019 · CC BY 2.0

Back to Chapter 02 How Altman Actually Operates

The Operating
System

How he actually operates: 29 plays spanning conviction, compounding, talent, capital, the frontier, and narrative. Each carries an honest caveat: most of Altman's edge is network-, capital-, or timing-dependent. Filter by domain, or dive straight in.

Have Almost Too Much Self-Belief

Conviction that borders on delusion keeps you moving when every outside signal says you're wrong, and it spreads to the people and capital you need.

Be Bold: Do the Hard Thing

Hard, important problems turn out easier to execute, because they attract talent, capital and attention that easy problems can't.

Be Willful

Treat most constraints as softer than they look. Refuse the first no, keep pushing, and a surprising share of the world yields.

Manage Your Psychology

The deciding variable in most founder outcomes is the ability to keep going without burning out, more than raw intelligence. Engineer your own resilience.

Be Internally Driven

Do the work to impress yourself. External motivation fades just when the work gets hardest, and only intrinsic obsession survives.

Compound Yourself

Structure your career so each year's output multiplies the last through leverage (capital, people, brand, technology) instead of merely adding to it.

Manufacture Compound Growth

Pick one growth number, make it the company's north star, and treat everything that doesn't move it as fake work.

Focus and Intensity

Reduce the company and yourself to a few priorities, then pursue them with unusual speed and force. The scarce resource is attention, not hours.

Move Fast, Iterate to Right

Optimize for rate of execution over getting it right the first time. Being wrong is cheap if your iteration loop is fast, and slowness is the reliable predictor of failure.

Scale Up What's Working

Once something is demonstrably working, the highest-leverage move is usually to pour in far more than feels comfortable, and not to start something new.

Optimize the Year, Not the Day

Direction dominates speed. Spend disproportionate effort choosing what to work on, and guard your judgment from the last person you talked to.

Don't Compromise on Who You Hire

Hire slowly, and only people who are smart, effective and get things done, because a bad hire's overhead compounds across the whole organization.

Superstars Are Worth More Than They Look

Overweight and overpay for outlier individuals. Their contribution is nonlinear, and in a power-law world one superstar can outproduce a large team.

Build a Network by Being Genuinely Helpful

Treat your network as your highest-leverage long-term asset, and build it by helping people generously and early, especially before they've made it.

Aggregate Talent: Be the Platform

Put yourself at the center of a flow of talent and capital so the ecosystem's best people default to coming to you. Then you get first pick of people, deals and information.

Own Things, Don't Sell Time

Build or hold equity in assets that appreciate rapidly. Selling your labor is linear and capped, however high the hourly rate.

Wield Capital as a Weapon

Use money to build a moat as well as to fund the business. Buy the compute, energy, talent and time competitors can't match, and raise at a scale that makes the fight uneconomical.

Bet the Power Law

Returns concentrate in a tiny number of gigantic winners, so optimize every decision for maximum upside rather than for minimizing downside.

Back Founders, Make Them Ambitious

Bet on people over ideas. The rate of a founder's improvement is the real signal, and the way to add value is mainly to push them to think bigger and believe more.

Make Asymmetric Bets

Keep your life cheap and flexible so you can take shots with limited downside and enormous upside. The ideal bet risks one and can return a hundred.

Pick the Wave

The biggest outcomes come from correctly identifying a fundamental shift and getting there early, not from out-executing everyone on a crowded idea.

Project 20 Years Out, Then Work Backwards

Generate direction by imagining the world two decades ahead and reasoning back to what has to be built now, surrounded by people who take wild ideas seriously.

Be Long the Future: Build It

Take the position that transformative technology is inevitable, and make the winning move helping to build it instead of betting against it or waiting.

Plans in Decades, Execution in Weeks

Hold a very long-term vision and a very short-term operating tempo at the same time, with decade-scale ambition, week-scale execution.

Be Hard to Compete With

Deliberately make yourself or your business structurally hard to replicate, through an advantage that compounds with scale or excellence at the intersection of several fields.

Get Good at "Sales"

Persuasion is a core, learnable skill. At the top, every job becomes selling a vision to recruits, a company to investors and a mission to the public.

Trade Short-Term Status for Long-Term Status

Accept looking wrong, weird or low-status now in exchange for being right and high-status later, and care about a small, chosen set of judges instead of today's crowd.

Recruit and Fund with an Audacious Mission

Make the mission big enough to become the recruiting and fundraising engine. Audacity isn't vanity. It's a tactic for acquiring talent and capital.

Set the Terms of the Debate

When your technology is contested, get in front of the regulation and the narrative early. Volunteer for scrutiny, propose the rules, and become the reasonable voice defining the terms.